Hi, I'm Pedro.

Above all, I'm Dom and Tim's dad, and Manoela's husband. Someone trying to positively transform people's lives. Including mine.

At work, I lead great teams that build cool things people really like and buy. 

And it's so many people that the most amazing brands in the world sponsor us to hang out with our fans.

As the Vice President of Content & Creative teams for the Miami Dolphins, Formula 1 Miami Grand Prix, Miami Open, and Hard Rock Stadium, I help to fuel fans' passion, so they can feel more engaged with our brands and events, to grow the business and to drive bigger sponsorships.

I've previously served as Chief Content Officer, North America at GUT, spent a decade at Twitter as a Brand Strategy Director for Latin America and Asia Pacific, and built digital and social teams inside creative agencies.

As a Professional Certified Coach trained at Integral Coaching Canada, I've supported incredible new leaders across Europe, Latin America, and the United States in their professional development, and helped develop young professionals as a Professor at Miami Ad School.

Over the years, I've tried a lot, failed a few times, and never stopped — so I got great at succeeding too. I can bring perspective from marketing, sports, advertising, and tech, mixing brand strategy, storytelling, sports marketing, digital, social, the creator economy, and experiences people actually want to be part of.